Welcome to your PRIME , Where great flavor meets function. Zero Added Sugar. 10% Coconut Water. BCAAs, Electrolytes, Antioxidants, and more.

PRIME ENERGY DRINK was developed to fill the void where great taste meets function. With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor. We’re confident you’ll love it as much as we do.

“Overall, the taste of Prime Hydration will depend on the specific flavour you choose, but it is generally designed to be a tasty and refreshing way to rehydrate after exercise or physical activity.”  (stylized as PRIME) is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration, LLC. The range is promoted by YouTubers and internet personalities Logan Paul and KSI. The announcement and the release of the product in 2022 was followed by a social media hype associated with these social media personalities, who have tens of millions of followers combined. It was also promoted through mainstream sports sponsorship deals.